Most Beautiful Cities in Morocco to Visit
Morocco is a land full of magic, history, and breathtaking beauty, and in this post, we’ll take you on a journey through some of its most unforgettable cities. From the ancient charm of the imperial cities like Fes, Meknes, Marrakech, and Rabat, to the colorful streets of Chefchaouen, the sea breeze of Essaouira, and the golden dunes of Merzouga, each destination has its own story to tell and wonders to explore.
The imperial cities are living museums where history comes alive. As you wander through their narrow streets, you’ll be surrounded by grand gates, old walls, and vibrant souks that have stood for centuries, holding the secrets of Morocco’s past. Every corner feels like stepping into another time, yet the lively atmosphere makes it just as exciting today.
And then, there’s the Sahara Desert, home to the majestic Erg Chebbi dunes in the southeast. Imagine riding a camel into the golden horizon, watching the sunset paint the sand in shades of orange and pink, and spending the night under a sky full of stars in a desert camp. It’s the kind of experience that stays in your heart forever.
Whether you’re drawn to history, culture, or natural wonders, these Moroccan cities promise memories you’ll cherish for a lifetime. So, let’s start exploring.
Why Morocco Is a City Lover’s Paradise
Morocco is a country where every city feels like a different world, each with its own colors, flavors, and heartbeat. From the lively souks of Marrakech to the peaceful blue alleys of Chefchaouen, every corner tells a story shaped by centuries of history and culture.
Wander through ancient medinas, admire breathtaking architecture, and soak up the vibrant street life that makes Morocco unforgettable. Whether you’re drawn to the ocean breeze of Essaouira, the imperial grandeur of Fes, or the modern charm of Casablanca, Morocco offers a perfect blend of tradition and modernity. For travelers who love exploring cities rich in character, Morocco is nothing short of paradise.
In this guide, we’ll take you through the top cities to explore, each offering its own unique experiences and unforgettable memories.
I- Chefchaouen City – The Blue Pearl of Morocco

Right in the heart of the Rif Mountains, you’ll find Chefchaouen, one of the most beautiful cities to visit in Morocco. It’s the perfect place to escape the noise and busy crowds. Compared to other cities, Chefchaouen feels calm, peaceful, and so comforting, a real place to relax and clear your mind.
Take a walk through the Medina, where tiny alleys are painted in amazing shades of blue. Strolling here feels like walking through a quiet, blue ocean. Don’t forget to check out the lovely gardens, the traditional shops, and the Kasbah with its museum, which tells the story of the city’s history. Every corner has something special to see.
Spring is the best time to visit, due to the perfect and pleasant weather, which is also an ideal time to discover the incredible hiking trails in the surrounding mountains. But honestly, any time of the year is great. You can enjoy the trails, the fresh air, and the breathtaking views of the Rif Mountains; it’s a dream for anyone who loves nature and adventure.
II- The Imperial Cities of Fes and Meknes

Fes and Meknes, as two of the largest and famous cities in Morocco, these two Imperial Cities with all their walls, towers, corners, alleys, palaces, buildings, mosques, plazas, and minarets, they represent a vibrant museum and a living witness to Moroccan history. This made them big tourist destinations in Morocco. Each one with its characteristics and sights will make you see Morocco’s rich culture come to life.
The capital of artisans is another name for the imperial city of Fes. It was founded by Idriss I in the twelfth century and is home to the world’s oldest university, Al-Karaouine. Fez is also famous for its traditional markets, where you can find some of the best spices in the country. Walking through its narrow streets feels like stepping back in time.
Just about 40 miles from Fes is Meknes, known as the “Ismaili Capital.” This city has been a UNESCO World Heritage Site since 1996 and is full of history and charm. Two of its most popular spots are Sahrij and Lahdim. Lahdem is like a smaller version of the famous Jamaa el Fna in Marrakech. Exploring Meknes gives you a taste of Morocco’s rich culture and beautiful architecture.
III- Marrakech – The Red City

Marrakech is an imperial city, one of the largest cities in Morocco, that has its own flavor among many beautiful cities in Morocco. It catches you with its mix between the traditional (Medina, souks…) and contemporary (Guéliz and Hivernage districts).
You don’t want to miss the Entertainment and the joy that you’ll get from its friendly people. Marrakech, the red city, has the most amazing sights, including the big square of Jama Lafnaa, where you can find Entertainers such as acrobats, drummers, dancers, pipe musicians, comedians, and storytellers surrounded by people.
People come to enjoy themselves with entertainers whenever they have free time, from all over the city, sometimes even from all over the country. There is also El-Koutoubia, Menara, palaces, the Majorelle Gardens, and other pleasant sights to discover in the Red City.
IV- Essaouira – The Coastal Gem

The coastal city of Essaouira was once known as “Mogador”. The stories differ about where the name of Mogador came from; is it an Amazigh name or a Portuguese one, meaning the city with walls. Located on the Atlantic coast, and it’s the link between two big poles of Moroccan tourism: Marrakech and Agadir.
If you set foot in Essaouira, the bride of the Atlantic, then you should take some time to go to the Medina and walk through the alleys of one of the finest UNESCO-listed medinas in Morocco. As well as the delightful Harbor that looks like an amazing painting, filled with colorful boats that have been carefully decorated by local fishermen.
The mesmerizing Essaouira-Mogador is the city where you can have camel trekking while you explore the stunning beaches, which are known for windsurfing and kitesurfing sports.
V- Agadir

Agadir is one of the pearls of Morocco. Located in the west of the country, facing the Atlantic waves. It has one of the great beaches with 10 Km or more of long shores, offering tourists magnificent views of the blue ocean and the opportunity to relax in the best conditions imaginable.
Agadir is a lively city that never sleeps, perfect for relaxing and enjoying its warm, sunny weather. It’s famous for its amazing beaches and is a top destination for water sports like surfing, jet skiing, and windsurfing. Along the coast, you’ll find beautiful sandy beaches like Agadir Beach, Taghazout, and Tamraght, as well as luxury hotels and resorts. The city also offers plenty of activities on land, including golf, tennis, and horseback riding, making it a perfect spot for both adventure and relaxation.
VI- Tangier – the white city

Tangier,” the white city”, is one of the largest cities in Morocco to visit. Located in the north of Morocco, it is the meeting point of both the Atlantic Ocean and the Mediterranean Sea.
The whole package of the different cultures and civilizations that passed through this city left behind a rich history and diverse cultures. Walking through the Medina alleys, you will notice an amazing mixture of colonial, Moorish, Andalusian, and Moroccan Architecture.
The jewel of the north,” Tangier”, with its own Clean beaches and remarkable sightseeing, makes visitors come from different parts of the world. Some of them even call it home, like the famous writers, Paul Bowles and William Burroughs.
One of the interesting sights that attracts visitors to Tangier is the Caves of Hercules, which lie 14km west of Tangier in the Cap Spartel area.
VII- Rabat – The Elegant Capital City

Rabat, the imperial city, is the capital of the kingdom of Morocco, and the second biggest city after Casablanca. Along the Atlantic Coast, it has miles of improved beaches until you reach the neighboring City of Casablanca.
They say that the city of Rabat is a city where the treasures of the past blend with the most environmentally friendly achievements. Treasures of the past that still stand to this day; the Medina that mixes between different industries from different civilizations; Andalusia, Amazigh, and the Arabic one. As well as the “des Oudayas” Kasbah and other corners of the City.
VIII- Sahara Desert – Erg-Chebbi

Erg-Chebbi is the mighty Sahara desert located in the southeast of Morocco, a world of magic dunes with flexible shapes, that have been decorated over the years by Nature, to give visitors every time they come, a reason to come back over and over.
Khamlia and Merzouga are one of the famous villages in the South of Morocco, and it is the gateway to the Sahara Desert, as they call it. Along with palm groves, Small villages inhabited by Berbers (Amazigh people) surround the mighty Erg-Chebbi.
The Sahara Desert is a unique experience that you can have in Morocco. Camping inside the dunes of sand is one of the famous Exciting things you can do in Erg Chebbi, as well as riding Camels while trekking the dunes. Not to mention the best views that you will see in your life, of both sunrise and sunset.
From the bustling markets of Marrakech to the serene blue streets of Chefchaouen, Morocco’s cities offer endless adventures for every type of traveler. Each city has its unique charm, history, and experiences waiting to be discovered. Whether you’re a history enthusiast, a food lover, or simply seeking breathtaking scenery, Morocco promises memories that last a lifetime. Start planning your journey, explore the magic of these vibrant cities, and let Morocco’s rich culture and stunning landscapes inspire your next adventure. Your perfect Moroccan city escape is just around the corner.
Tips for Visiting Morocco’s Cities
1. Best Time to Visit Morocco’s Cities
While Morocco can be visited year-round, some seasons are more comfortable for exploring its cities. Spring (March to May) and autumn (September to November) bring pleasant temperatures, blooming landscapes, and lively festivals. Summer is great for beach destinations like Agadir or Essaouira, while winter is perfect for wandering the medinas without the crowds. To help you plan the perfect trip, check out our full guide on the best time to visit Morocco for detailed tips on each season.
2. What to Pack for a Trip to Morocco
Packing smart can make your Moroccan adventure more comfortable and stress-free. Here’s a quick list to get you started:
Light, breathable clothing for warm days
A warm layer or jacket for cool nights
Comfortable walking shoes for medina strolls
A scarf or shawl for modesty and sun protection
Sunglasses, sunscreen, and a hat for sunny days
A reusable water bottle
Basic toiletries and any personal medicines
This is just a starter list. For a complete guide on what to bring, including seasonal tips and must-have travel items, read our full post on Morocco Ultimate Packing List before you go.
Frequently Asked Questions: Best Places to Visit in Morocco
Which city in Morocco is the most beautiful?
Beauty is subjective, but many travelers selected Chefchaouen, the “Blue City”, as the most visually stunning, thanks to its blue-painted streets and mountain views.
What is the most visited city in Morocco?
Marrakech tops the list as Morocco’s most visited city. Known as the “Red City,” it offers a vibrant mix of history, culture, and energy. Visitors love exploring its colorful souks, ancient palaces, beautiful gardens, and the lively Jemaa el-Fnaa square, which comes alive with food stalls, music, and performances at night.
Which city is best for beaches in Morocco?
Agadir is Morocco’s most popular beach city, boasting a long stretch of golden sand and warm, sunny weather almost all year round. It’s perfect for swimming, sunbathing, or trying water sports like surfing and jet skiing. Essaouira and Taghazout are also great for beach lovers, offering a more laid-back vibe.
Which Moroccan city is best for history lovers?
Fes is a paradise for history lovers, with its ancient medina, centuries-old madrasas, and the world’s oldest university, Al-Karaouine. Walking through Fes feels like stepping back in time, with narrow alleyways, historic mosques, and traditional craft workshops that have been operating for generations.
Which city in Morocco is the safest for tourists?
Morocco is generally safe for visitors, and many travelers find Rabat and Essaouira particularly calm and welcoming. Rabat, the capital, offers a relaxed atmosphere and clean streets, while Essaouira’s coastal charm and friendly locals make it a favorite for solo travelers and families alike.
Which Moroccan city is best for shopping?
Marrakech is famous for its bustling souks, where you can find spices, textiles, ceramics, and handmade crafts. Fes is also a top choice for shopping, especially for traditional leather goods, pottery, and intricate metalwork. In both cities, bargaining is part of the fun and experience.
How many days should I spend in each Moroccan city?
For large cities like Marrakech or Fes, 2–3 full days will let you experience the main attractions without rushing. Smaller destinations like Chefchaouen or Essaouira can be enjoyed in 1–2 days, though you may want extra time if you plan to relax, hike, or take day trips.
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